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Design Manual as a Part of Marketing Communication
Šárková, Lenka ; Vaňous, Marek (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with corporate identity, corporate design and subsequent design manual. It is divided into three parts. The first one summarizes the theoretical knowledge about marketing communication, corporate identity and design. The second part concentrates on the analysis of the current situation of corporate design in the company. Using all gathered information I created a design manual, which serves as a unification of the company’s visual image. Klíčová
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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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Design Manual and Marketing Communication of Outdoor Company
Süssová, Zuzana ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
Magister thesis is aimed at basic design components creation for the new company operating in the field of selling outdoor clothing. With regard to design creation it will be also marketing communication designed. As particular objectives of this thesis there will be analysis of cultural background made, follow-up market segmentation and other components of marketing mix designed. As a result should be proposal of complex marketing as the design elements and relevant marketing communication. It should be designed with regard to the company and market conditions.
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Proposal of Communication Strategy
Viktorin, Ondřej ; Halouzková, Dana (referee) ; Šimberová, Iveta (advisor)
In the proposal of communication strategy for OK Plast Company I solve the problem about corporate identity, contains all identification symbols helping recognize the specific subject and distinguish it from the others. Corporate identity is classified to public relations in communication mix. Principle of corporate identity is a philosophy and history of company. It is about “main strategy of company.”
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Change in the corporate identity of the brand DS Automobiles
Palyzová, Markéta ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
The aim of this bachelor thesis on the topic "Change in the corporate identity of the brand DS Automobiles" is to describe and analyze the change of corporate identity and evaluate the effects of this change on the operation of DS Automobiles in the Czech market. In the theoretical part, I focus on the presentation of corporate identity as a whole, including corporate culture and communication, a unified visual style of the company and other elements. In the practical part I analyze changes in corporate identity. Part of the work is also a questionnaire survey among the target group, which focuses on the analysis of brand perception, brand awareness and corporate identity change.
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Ethnic Identity and conflict (on the Example of Multiethnic Territory of Cruise Ships)
Medvecká, Zuzana ; Skupnik, Jaroslav (advisor) ; Uherek, Zdeněk (referee) ; Kobes, Tomáš (referee)
In my doctoral thesis, which I have elaborated on the basis of my diploma thesis Doubled Identity of Crew Members on Cruise Ships as the Instrument of Cultural Adaptation, supervised by Mgr. Helena Tužinská, PhD., I have analysed the way of life of crew members sharing the multiethnical territory of cruise ships. Crew members working there come from over 50 different countries. In spite of their different origins and cultures which have been forming their behaviour and way of thinking, they share small space without any conflicts. My goal is to sum up the basic conditions which should be met in any multiethnical society to ensure that there would not be any conflicts between its habitants. According to my hypothesis there is a need of other than ethnical identity which could unify them on other than ethnical basis. In the territory of cruise ships it is the socio-professional identity of 'crew member '. I found out that there are two main factors responsible for successful co-existence of people from different cultures here - communication and the system of values. That is why from all factors in which we can observe socio-professional identity of crew members I preferably analyse rules and norms established by crew members and lingua franca used on cruise ships called 'ship language'. The specific...
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